Indulging in a spot of retail therapy in Beverly Hills on December 10, Jessica Simpson did little to quash those persistent pregnancy rumours.

In fact, the 32-year-old set tongues wagging with her all-black ensemble and strategically placed shopping bags.

‘Jessica is pregnant again,’ says a source, who claims she is at least 11 weeks along. ‘It definitely wasn’t planned.’

The singer, who gave birth to Maxwell in May, has so far remained mum on the reports – though her camp was quick to respond ‘no comment’ to OK!’s enquiry.

While a pregnancy would be exciting news for the baby-mad star, her $4 million Weight Watchers deal could be casting a dark cloud over her happiness.