Lindsay suing for $110 million over baby ad

Lindsay Lohan has filed a multi-million dollar lawsuit over an advert that allegedly used her name and parodied her life for profit.

The Mean Girls actress is seeking $110 million in damages and compensation over the commercial for financial firm E-Trade, which depicts a baby girl called Lindsay as a boyfriend stealer and a ‘milkaholic’. The commercial shows a baby boy playing the stockmarket and apologising to his girlfriend for not calling her the night before. The baby girl then gets suspicious about a rival female baby, referring to her as ‘that milkaholic Lindsay’.

Lindsay, 23, filed a lawsuit on March 8 at Nassau County Supreme Court over the ad, which debuted on US TV during the Super Bowl last month. The actress' lawyer Stephanie Ovadia claims Lindsay's first name is just as recognisable as other single-word monikers, used by stars such as Madonna and Cher. Stephanie says, ‘Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan.’

The lawyer alleges company bosses used Lindsay's ‘name and characterisation’ without paying her or asking for her approval, thus violating her rights. But chiefs at the advertising firm that created the commercial for E-Trade are dismissing the claims, insisting they chose the name Lindsay at random. Chris Brown, a spokesperson for the Grey Group, says they ‘just used a popular baby name that happened to be the name of someone on the account team.’